Plan de desarrollo estratégico para la Cooperativa de Ahorro y Crédito Juan Pío de Mora Ltda., agencia Chillanes del cantón Chillanes, provincia de Bolívar, periodo 2017-2020

Abstract

The current work presents the elaboration of a Plan od strategical Development for the Credit and saving Union Juan Pío de Mora Ltd. at Chillanes branch from Chillanes canton, Bolívar province, period 2017-2020, aiming to improve the administrative management and reach the socio-economic development of the organization. Within the research work, it was performed surveys to the personnel and partners, the observation and analysis of the information gathered to determine the current situation of the agency. By means of the strategical diagnosis, the strengths and weaknesses of the company were diagnosed, additionally, it allowed to raise awareness of the administrative problems such as the lack of internal control, there is no compromise of the staff with the social objective of the organization, there is poor planning between the headquarter and the branch, there is poor customer service. These aspects affected the socio-economic growth of the agency. The proposal of the Plan of Strategical Development regards the execution of strategical projects and the application of useful tools which allow to know the customers its services and so satisfying their requirements. The application and execution of the plan of strategical development will strengthen the socio-economic growth and development of the agency through the projects proposed.