Diseño de un modelo de gestión comercial para promocionar los servicios que oferta la empresa “ANDESEG andes seguridad Cia. Ltda.” En la ciudad de Riobamba, provincia de Chimborazo, en el periodo 2015 - 2016

Abstract

This paper aims to design a business management model to promote the services offered by the company “Andeseg Andes Seguridad Cía. Ltda.” In the city of Riobamba Chimborazo province, to provide an adequate promotion of services which offer Andeseg. It was developed to solve business needs to publicize them. The techniques used were interviews and document review of historical data of the Company. After that, it was made an external analysis and study of relevant market which included surveys to public and private companies of Chimborazo. In this study, where were also applied the marketing mix strategy to the product variables, price, place and promotion. Even more, were used research tools as matrices EFE, EFI, SWOT, weighted SWOT which allow an analysis of all the components and factors that influence externally and internally in the Company. In conclusion, the Project is viable because strategies were arised, thus it was achieved to improve the activities and carried processes. The market share will be improved and positioning over the competition. The Andeseg company will release the Company, but it will seek to exploit the fact that 92% of the local companies uses the security service, the demand is high. We recommend applying the management model to better promote our data services and achieve their goals effectively, also correctly handle the resources it has. They can generate a competitive advantage to achieve institute a solid image and improve its structure and processes carried out in Andeseg through implementing the proposed management model.