Proyecto de factibilidad para la creación de una microempresa dedicada a la producción y comercialización de vestuario tradicional para mujeres indígenas de la ciudad de Guaranda, provincia de Bolívar, año 2015

Abstract

The present investigation has a purpose to realized an study on the viability of creating a microbusiness dedicated to the production and commercialization of typical clothing for indian woman in Guaranda, Bolivar Providence, year 2015; with the objective of determined the viability of the project, the methodology that was used was an inductive, deductive and synthetic type, with a population total of 5.991 indian woman, with a sample of 360 surveys applied. The principal problem is an unsatisfactory market showed in a market study, giving us as a resulta an attractive unsatisfactory demand of 6.468 shawls; 6.786 blouses; 3.794 anacos, in the technical result was determined that the best option for the sell point is La Plaza Roja and the production plant will be located in Guanujo, the project size will consist on 3.746 blouses; 3.571 shawls and 2.094 anacos, the microbusiness will be under the denomination of the Compania Limitada, through the economic financial study the investment for this proyect is $87.601,28 in which we consider the use of our own capital in a 55% and the remaining 45% will be through a bank loan. The indicators of the economical valuation are favorable with a VAN of $90.367,77; the TIR is 43,60%; the PIR is 2 years and 7 months and the R B/C is $2,03. Talking about the sensibility analysis after reviewing the results of the scenario with a decrement of the income and an increment of costs and expenses in a 5% and 10%.It can be determined that the project is not sensible towards this changes. Being positives the precedents indicators, we can say that the project is attractive for the investors, this way we recommended its execution.