Plan de comercialización para mejorar la cuota de participación de mercado en la planta de balanceados del GAD municipal del cantón mocha de la provincia de Tungurahua, período 2015

Abstract

The present research has like theme: a Plan elaboration of commercialization to improve the fee of market participation in the balanced food plant of GAD Municipal del Canton Mocha, it was developed according with the necessities of administrative and commercial guidelines. The principal balanced food plant’s problem is that there is not different distribution canals, neither it is recognized in the market5, the same affects its participation and its rentability. It aim to design a Plan of Commercialization that provide an analysis and it allow us to form strategies that can consolidate its presence in the market. It was carried out a descriptive and joint research, quantitative, qualitative methods were used, and the synthetic analytical, surveys, interviews, tools, proposal, results and interview guide as instruments. As results it was determined that the balanced food plant has opportunities to develop itself, offering quality products and improving the fee of participation market in which is considered the degree of efficiency and effectiveness in the compliance of internal and external strategies. It is recommended to implement all the strategies suggested for having better participation of market and improve its profitability. It is recommended to keep on a good publicity, in order to obtain acceptance of the product in the current market that you are pretending to inroad. It would be important that balanced equipment in order to improve productivity.