Diseño de un modelo de gestión administrativo para la microempresa de producción de adoquines de la parroquia Lican, cantón Riobamba, provincia de Chimborazo

Abstract

The design of a model of administrative management for the cobblestone production microenterprise in Lican village, Riobamba city, Chimborazo Province objectiv is to establish strategic proposals which contribute to strengthening and continuous improvement of the micro-enterprise. The model of administrative management was developed base don the analysis of both micro and macro environment in orden to establish the strengths, weaknesses, opportunities and threats. In the design of the entire management model the Balanced Scorecard method was applied which consists of theree phases: construction of the strategic concept, the second objectives, goals, strategic indicators setting, and finally a third phase of strategies development. The results are that the cobblestone production micro-enterprise has a technical study which supports its creation, operation and development, as its completely sustainable, and meets the primary objective for which it was created, the benefit to Lican village. It is recommended to apply the entire model of administrative management which will provide strategic guidelines, objectives, goals and action plans for achieving institutional development, as well as take advantage of and promote the opportunity with the GADS (Gobiernos Autónomos Descentralizados) in Chimborazo Province and Lican village, in order to increase the stance taken by the micro-enterprise and thus achieve sustainability.