Elaboración de un sistema de comercialización de productos agropecuarios del cantón Guaranda, provincia de Bolívar, en el periodo correspondiente al 2014-2015.

Abstract

This research work aims to develop a marketing system for agrucultural products from Canton Guaranda, Bolivar Province, to improve the quality of life of farmers, the main objective of the Good Living plan and the Zone 5 Development Plan. The market study produced the following results: that currently Guaranda and the province of Bolivar occupies 11% of the agricultural production of domestic production, and 14% of regional production; this figure is a result of the number if inhabitants who have continued working in agricultura as the main basic of their income. In determining that the intermediary is the negative agent for the farmer, a marketing plan was proposed for the city of Guaranda has the support of the Guaranda GAD, and the network of three markets in the city of Guayaquil; it is a great apportunity to experiment always of course when proper marketing channels are applied, but above all with a differentiating agent that helps to Brand Guaranda Canton producers to take hold in the market; with the value added from organic products, healthy products with quality standards, which means these products provide one of the best alternatives when purchasing vegetables, fruit, and tubers. The aplication and commissioning of this marketing Systems is recommended in accordance with the results demosntrated in this current research Project.