Plan de negocios aplicando el Modelo Canvas a la Ferretería “Andina Comercial”, 2019-2022

Abstract

The present work entitled Business Plan for the “Andina Comercial” ironmongery was developed based on the CANVAS model for the period 2019-2022 and has the purpose of providing it with management tools that contribute to an efficient administrative process through market analysis which aim to satisfy its needs. This was obtained through qualitative and quantitative methodology by the means of a survey applied to the customers and population of the city of Riobamba which reflected the consumers’ expectations. Through the market study, the needs and unsatisfied demand could be identified; furthermore, the technical, administrative and financial economic study was carried out which established the viability and profitability of the project. Besides, the most appropriate capital was set and it was developed the projection of the Income statement and cash flows achieving a Net Present Value (NPV) of $ 658,685.97; an Internal Rate of Return (IRR) of $ 31.4%, a Cost Benefit Ratio (CBR) of $ 1.1. The investment for the operation of the project is the correct since this allows to cover investments in adjustments for the execution, thus fulfilling this study’s desired targets in the improvement of the service through processes. In this way, optimizing the human, material and technological resources, focusing efforts on achieving the goals set that will serve to achieve long-term business objectives. It is concluded that this project will help to the economic growth and generate greater sources of work in the sector. It is recommended for the “Andina Comercial” ironmongery to implement this project to increase its productivity and consequently achieve its business growth.