Plan de negocios de la Compañía Translaureles S.A. de la ciudad de Riobamba, 2019-2022

Abstract

The purpose of this research project is to design a Business Plan for Translaureles S.A Company, in the city of Riobamba. 2019 - 2022. To contribute to the administrative, financial, commercial and social management of the company. The methodology used is based on conducting an interview with the manager, surveys of partners and customers, and a SWOT analysis was carried out to visualize the current situation of the Company. It was determined that strategies need to be developed to improve customer service and meet their needs. With the tabulation of the data, the analysis and interpretation were carried out, whose results through a general analysis determined that the company does not have a strategic planning and the service provides to users does not meet their needs. The proposal contains marketing mix where the promotion of the product is established through written press and digital media, in the same way to improve the corporate image of the company, together with the manual of functions to optimize the performance of the organization. It is concluded that the proposed strategies will serve as a reference for the implementation of the business plan. The Translaureles S.A. Company is recommended. that implements the proposed strategies since it will allow them to guarantee a sustainable business and be competitive in the market.