Plan de negocios para mejorar la competitividad de la Empresa Comunitaria “Inti-Churi”, de la parroquia Veintimilla del cantón Guaranda, provincia Bolívar

Abstract

The purpose of this research is to design a business plan through a market analysis, to improve the competitiveness of the community company “INTI-CHURI”, of the Veintimilla parish of Guaranda canton, in Bolivar province. The research began with the internal study, interview to managers and workers and the external study, survey to consumers of dairy products, the execution of the research had a mixed, qualitative approach through a naturalistic observation of the company in an internal and external and quantitative way by relating the variables to provide a business plan according to their needs. The lack of training for the company’s personnel, innovation in the creation of new products, and an adequate maintenance of an adequate control of production costs were identified. The business plan proposal is based on the creation of a new line of dairy products, like mozzarella cheese oriented to the Bolivar market, according to the supply and demand provided by the market study, in addition to distribution channels in accordance with current standards of Ecuadorian regulatory and control techniques. The research established a financial evaluation with data corresponding to an investor support such as: an IRR of 72.32% and a NPV of $ 199,777.37, a cost benefit ratio of 7, 30 dollars and a recovery period of investment of 2 years 7 months. It is recommended to implement the proposed business plan to improve the competitiveness of the community enterprise “INTI-CHURI’’.