Plan estratégico para mejorar la gestión financiera de la Empresa Avícola Sierra Fértil, cantón Salcedo, provincia de Cotopaxi, período 2019-2023

Abstract

The following strategic plan was performed to improve the financial management of the poultry company “Sierra Fértil”, Cantón Salcedo, Province of Cotopaxi, period 2019-2023 has as its main objective to help address the company through the correct decision-making process. The development of the research was based on an interview with the manager of the entity and surveys of its collaborators for the analysis of the current situation, where the lack of a strategic plan, sales policies and a marketing department was identified through some factors. Therefore, the present strategic plan for business development is elaborated, which consists of the mission, vision, values, policies and a functional organizational chart, through internal and external analysis with the identification of the SWOT (Strengths, Weakness, Opportunities and Threats) It was developed eight 8 strategic objectives in relation to the needs of the organization, also allocated resources necessary for its implementation. It is recommended that the company simply implement the strategic plan so that it will address the fulfilment of the different activities and the proposed activities.