Plan de marketing de servicios para la Empresa “DN Bussines Solution”, de la ciudad de Quito

Abstract

The following research project Service marketing plan for the company "DN business Solution" of the Quito City, Pichincha province, this aims to position the brand in the business market in Quito. The methodology was based on the application of surveys to medium-sized companies in the city, strategic planning tools were also applied that determined the current situation of the company, such as macro and microenvironment analysis, SWOT matrix and competitive profile matrix (MPC). Through a study of market, it was determined that the company occupies an average place, below the 52% share in the market, which means that it requires marketing tools which contribute to improving its current situation as a company compared to the market. The proposal is based on the creation of positioning strategies, based on market research, with an emphasis on promotion and publicity, such as website advertising, social networks, business fairs, etc. It is recommended that "DN Business Solution" advertise its portfolio of services so that current and potential customers have knowledge of the company, in order to occupy a place in the mind of the user achieving market positioning through advertising, as well as for to enhance user confidence and strengthen the market in support efficient economy.