Plan de marketing para el Club Deportivo Formativo “Alianza” del cantón Guano, provincia de Chimborazo

Abstract

The realization of a marketing plan to improve the identity and corporate image of "ALIANZA" Formative Sports Club, will correct the positioning of the sports organization. The research is based on an internal and external diagnosis of the sports team through a market study, supported through formulation of surveys applied in Guano canton. Then the information will be considered as true for the investigative work, will be used, as well as, the statistical data will be collected as support for taking decision within the sports organization, so that they will support the proposal of several planted strategies which will help to enrich the management of the club. The sports organization must plan, manage, analyze and transmit emotions that will be coupled to the population needs in order to get new fans that will be part and support of the club. Therefore strategies can be developed in a continuous to develop the club and can be controlled and evaluated in a periodic manner, to generate a constant improvement to the institution. The application of this research study will allow to the sports organization generate new fan emotions and in this way improve the positioning of the club, standing out that, it will be of great help the work carried out jointly by the administrative department of the club, and the fan to generate better results.