Elaboración de un plan de negocios para el Centro de Acopio Guaslán del cantón Riobamba, provincia de Chimborazo

Abstract

The business plan to improve the marketing of the “Collection Center Guaslan”, located in the canton Riobamba rural parish of San Luis, aims to help the improvement of the quality of life of 150 people who are members of the association “4 de Diciembre”. The market study was carried out into account the sample of the economically active population of Riobamba because the products are sold in this city that includes: self-employed, public and private employees. Supply Analysis, demand, unmet demand and demand to be satisfied proposed. The following plans were made: strategic plan, commercial, operative, Environmental Impact Mitigation Plan, economic-financial, and finally the financial economic evaluation was performed, which is the final part of the entire analysis sequence of the project, being the Net Present Value (NPV); $64,592.34 and the Internal Rate Of return (IRR) 34.08%. The payback period of investment (PPI) is 3 years, 1 month. Benefit-Cost Ratio (BCR) $1.69. For every dollar invested, there is a return of $0, 69, and the therefore the project is viable. Through the application of the different, the collection center will be able to commercialize the products, which are four types of baskets, each with different combination of fruit and vegetables that help the company to remain in the market and taking a position between Consumers.