Plan de negocios para la planta de lácteos de la Estación Experimental Tunshi, de la Facultad de Ciencias Pecuarias de la ESPOCH, en la ciudad de Riobamba, provincia de Chimborazo, período 2016-2017

Abstract

The Business Plan for the Dairy Plant of ESPOCH has the purpose of entering the products in the market in Riobamba, and affect the sustainability of the production unit. A market study was carried out, it determined the dairy products most consumed by the families in Riobamba, as well as the existence of unsatisfied demand for 877.141 liters of milk, 36.220 bottles of 2 Liters of Flavored Yogurt, 457.135 units of fresh cheese of 500 gr and 412.299 units of 750 gr per year. It was also obtained that there is a 100% disposition of purchase of the products of ESPOCH. The technical study determined the required machinery and the optimum size of the Project, which indicates that 18%, 4%, 3% and 83% of unsatisfied demand for milk, 500 and 750 grams cheese and favored yogurt will be covered. In the human resources plan, a proposal of organizational philosophy was made, as well as a structural organization chart that determines the needs of human talent and their lines of authority and responsibility, and a function manual followed by a contingency plan. The financial economic study determine an initial investment of $270.976,72; Which will be exposed for budgetary consideration of the authorities. The financial evaluation shows that the project is feasible, it was obtained as positive NPV ($239.760,15) and a IRR of 36,62%, it indicates that the project is profitable. The capital recovery period is 3 years 3 months and the profit/cost ratio shows a profit of 64 cents per dollar invested, a profit that will be recapitalized to encourage the continuous development of research.