Modelo de gestión comercial para la Empresa MOCEPROSA S.A de la provincia de Chimborazo, cantón Riobamba, período 2016 - 2017

Abstract

The present graduation work involves the desing of a Commercial Management Model for the Moceprosa Enterprise S.A of the Chimborazo province, Riobamba Canton, 2016-2017 period which permits to improve its commercial reality in front of the market and its competence leading to the desired success. The Model contributes to creating actions or posible solutions in front of problems giving them strategies which constitute an advantage for the consecution of the commercial objectives, as well as their implementation, evaluation and control to take advantage of the opportunities and decrease threatening. To collect information serving as a support for this model development, the field investigation was used, specificslly, with a tool which is the questionnaire; this was targeted to the actual clients and the posible ones to know about the perception they have; a situational diagnosis of the enterprise was carried out through a FODA matrix which served to state the commercial strategies and tactics proposed in this model. With this commercial management model it is intended to improve commercial processes and the enterprise participation in the market facing competence to reach a position in the consumer mind. It is recommended to follow up the model control and evaluation.