Plan de negocios para incrementar la rentabilidad de la Empresa Pública Municipal de Transformación y Comercialización de Productos de Tierras Altas del cantón Colta, provincia de Chimborazo

Abstract

The present Business Plan to increase the profitability of the municipal public company of transformation and commercialization of products of highland Colta canton, Chimborazo province, is designed in order to contribute the fulfillment of objectives like the one to establish and to identify local markets The research began with the DAFO analsys, the market study was conducted using observation, and surveys applied to households and restaurants in the canton Colta where it was defined that 88%Interest in consuming products offered by this company, therefore it is intended to cover in 50% the unsatisfied demand. The technical study was carried out where the optimum sizes of the plant, project engineering and organizational, administrative and legal analysis were determined. Executed the financial economic study where the income and expenditure were fixed necessary for the execution, through the financial evaluation a net present value of $8,444 was obtained which indicates that the project is profitable, an internal return of 16.74% begin a rate higher than those considered. Commercial advertising based on radio advertising where the company's services are transmitted in the most tuned station of the canton, advertising through social networks, through posters, gigantography and triptychs in order to achieve loyalty and acceptance of the product, for Which is recommended to implement the present business plan considering the factors analyzed, increasing the company’s profits and market positioning.