Sistema comercialización para incrementar las ventas de la Empresa “Home Solutions” en la ciudad de Riobamba, provincia de Chimborazo

Abstract

The present research work "Marketing System" to increase sales of the company "Home Solutions" in Riobamba city, Chimborazo province, has the purpose of contributing to the economic development of the company through an analytical and strategic system that allows strengthening the internal and external aspects of the same which leads to the increased sales volume. For this research was carried out a market study by applying surveys to the population of Riobamba which allowed to identify that there is an unsatisfied demand of products offered by the company among other valuable information. After this, an internal and external analysis of the company was done to know its strengths, weaknesses, opportunities and threats that served as the basis for the Matrices Evaluation of Internal Factors (EFI) and Evaluation of External Factors (EFE) which were useful to make a comparative analysis of the company against the competition. As a result, it was possible to compile the necessary information to elaborate the strategies that will be applied in the commercial system to achieve the commercial objectives of the company "Home Solutions". In conclusion, this project will be of great benefit to the company and its commercial purposes since it presents everything which is necessary to increase the sales of Home Solutions. It is recommended that this project be implemented to carry out an effective and competitive marketing system in the market.