Proyecto de factibilidad para la creación de una empresa de producción y comercialización de cuyes, en la comunidad de San Martín de Veranillo, cantón Riobamba, provincia de Chimborazo

Abstract

The research proposes to develop a feasibility project for the creation of a production and marketing company of guinea pigs in the community of San Martin de Veranillo, canton Riobamba, province of Chimborazo. The project aims to limit traditional production and marketing of guinea pigs and boost technical and industrial production, as well as promoting and contributing to the development of the community, generating employment and improving the economy of producers. For this reason, the project within its production process proposes to offer guinea pigs in different presentations, standing, dressing and roasting. To accomplish this, an approach has been made with producers and potential consumers of guinea pigs through interviews and surveys in order to observe and determine the reality of guinea pig production and consumption in the canton. To complement the project, market, technical, organizational-legal, environmental, financial economic and financial economic evaluation studies were carried out. Once the corresponding analysis of the different studies were developed, the obtained results reflect the TIR of 17.20%; being this percentage greater than the required TMAR of 12%; the VAN is 55,123.29 whose value is greater than zero; the R B/C is 1.18 USD and the investment will be recovered in 4 years, 7 months. Because of the foregoing, it is determined that the project is socially just, economically profitable, sustainable with the environment, and attractive to investors; therefore, it is recommended to implement it.