Plan de negocios para la Distribuidora de Materiales de Construcción “Ecuahierro” de la ciudad de Riobamba, provincia de Chimborazo

Abstract

The proposed topic: Business Plan for the building material distribution company “ECUAHIERRO” of the city of Riobamba, province of Chimborazo was made with the aim to reach a better positioning within the market to capture the fidelity of its customers. On this way, a SWOT analysis was developed, which helped to determine the current situation of the enterprise and know the acceptance of the same within the market. Furthermore, a survey lead to the customers and some debates were performed that were kept with the owners. At the moment to execute the corresponding field study and apply the tolos and instruments of investigation was evidenced that does not account with an organizational structure, which allows to reach goals and consolidated within the market, lack of strategic areas where each employee complies the specific functions, and the absence of a market study. That is why is concluded that by means of the application of a Business Plan, the enterprise will improve certain procedures for a better celerity in both customer attention and the compliance of the objectives of the enterprise.