Diseño de un sistema de distribución comercial para la Empresa “New Blessings Corporation Textil Cia. Ltda”, de la provincia de Chimborazo, cantón Riobamba, periodo 2017

Abstract

The purpose of this research project is to design a commercial distribution system for the "New Blessings Corporation Textil Cía. Ltda.” company, located in the Chimborazo province, Riobamba canton, period 2017; in order to improve the commercial management of the company, so that it allows to generate competitiveness to the organization in the textile market. The methodology employed includes qualitative research which allowed to determine the problematic that faces the entity, also through surveys directed to the external clients of the company, interviews applied to the personnel of the commercialization and sales area, and the elaboration of the SWOT Matrix allowed to know the current situation of the company, obtaining as results flaws in the commercialization processes, due to the lack of an adequate commercial distribution system. The proposal consists on strategies, tools and marketing processes that contribute to accomplish business objectives, improving the commercial management and consecutively the market share, taking into consideration the need and reality of their environment. Therefore, it is recommended that the present proposal be duly applied in the company, since it will allow the entity to empower and strengthen the competitiveness of the organization.