Diseño de un plan de negocios para la reactivación del centro de acopio del Ministerio de Agricultura, Ganadería, Acuacultura y Pesca en la parroquia San Luis, ciudad de Riobamba, provincia de Chimborazo

Abstract

The purpose of this present title work is to design a business plan to reactivate the Collection Center of the Ministry of Agriculture, Livestock, Aquaculture and Fish (Centro de Recoleccion del Ministerio de Agricultura, Ganaderia, Acuacultura y Pesca) at San Luis town, Riobamba city, and province of Chimborazo. The methodology used has been base don a survey carried out through surveys to families engaged in agricultural activity at the San Luis town; it was found that 58.04% of respondents indicated they disagreed with the prices of purchase of intermediaries, 87.39% knew the existence of the Collection Center at San Luis and 45.05% indicated the willing to deliver the products in this establishment. The administrative and organizational plan proposes guidelines to direct the Company in terms of its collaborators and institutional philosophy, the marketing plan presents the stategic - comercial planning and the technical plan details the parameters of location, processes and specifications for the correct implementation of the collection center. The elaboration of the economic - financial plan demonstrates the feasibility with a positive Net Present Value (NPV) of $ 628.065 and its profitability with an Internal Rate of Return (IRR) of 44,40%. It is recommended to establish a system of constant control and evaluation of results obtained to comply with the objectives planned in each period.