Plan comercial para incrementar las ventas en la Empresa REPREMARVA, Cía. Ltda. de la ciudad de Ambato, provincia de Tungurahua, en el periodo 2018

Abstract

The objective of the degree work was a Commercial Plan to increase sales in the com-pany Repremarva Ltd. Company from Ambato city, Tungurahua province. It has the objective of determining the necessary strategies for the improvement of sales at com-petitive levels that the market demands for its commercialization. It is important to highlight that the company must be ready for the changes that the client may have and increase their level of satisfaction until they achieve loyalty. The research method used was descriptive and exploratory, as well as a quantitative approach which would seg-ment the market to achieve the objective. It was possible to identify through the surveys the degree of loyalty that the internal and external client has towards the REPREMAR-VA Ltd. Company. The results led us to conclude with strategies, which ones will con-tribute to the increase in sales, look for new markets, as wells as allow identifying, at-tract, retain and recover customers thus achieving a mutual benefit, thus improving their economy and lifestyle. The application of this commercial Plan is recommended be-cause it has been demonstrated that it is very feasible to carry out the same and the product complies with the demanding standards of market quality.