Diseño de un sistema de comercialización para la Asociación de Producción Industrial Lican ASOPROIL de la ciudad de Riobamba, provincia de Chimborazo

Abstract

The present work aims design a commercialization system for the Association of Industrial Production Licán Asoproil of Riobamba city, Chimborazo province, 2018; taking into account that the market has many options for preventive and curative health care by the consumption of natural and medicinal products, it is offered to market the flower extract called Phallcha made by the members of the association. Using the inductive and deductive method as a methodology. For the data collection, the interview, observation, and surveys were used, selecting the sample of the population, the SPSS software that allows identifying the potential demand used for the tabulation and analysis of results. 75, 72% of the people who applied to the surveys said they were willing to consume the product of flower extract, it was concluded that the consumption of flower extract was due to medicinal aspects as demonstrated by 53.79% of the population. On the other hand, the flavor and sanitary registration of the product greatly influences. The registers allowed to design the proposal to orient the marketing system focused on segmentation and periodic market research, commercial commercialization strategies aimed at boosting sales can also be improved, establishing the price according to the commercial market.