Plan de negocios para el Centro Artesanal de Mujeres Autónomas de la comunidad Tunsalao del cantón Guano, provincia de Chimborazo, periodo 2016-2017

Abstract

The current research project focuses on designing a business plan for the Artisanal Center of Autonomous Women of the Tunsalao community of Canton Guano, Chimborazo province, period 2016-2017; with the purpose of creating a business tool that dynamises the economy of the organization of the artisanal center, through the creation of a plan containing the necessary guidelines to meet this goal; the present study propose to review the investigative antecedents that served as guide for the development of the business plan. It was used a technique for the collection of information an index card of a case made to the members of the artisanal center to determine the situational diagnosis of the same, where the weaknesses were established as: the lack of commercialization, lack of access to raw material, lack of an instinctive recognition and artisan tradition, wastage of installed capacity and non-existent sale culture, so a guided survey was conducted for domestic and foreign tourists that entered the Canton Guano, that when was done the field work it threw relevant information to carry out the proposed research process, for which the business plan was established where the technical study was developed, philosophical, organizational as well as the plan of marketing, the legal factors. The environmental and financial study determined the feasibility of the execution of the proposed business plan, which reflects an Internal Rate of Return. (TIR) of 13,63%; A Net Present Value. (VAN) of $ 101.112,03 and a Recovery Period of 3 years and 7 months, according to the result is ratified the feasibility of the business plan mentioned. The research paper recommends the implementation of the same.