Plan de negocios para el Centro de Acopio de Leche Vacuno Chuquipogyo, sector Urbina, del cantón Guano, año 2018

Abstract

The present business plan for the Chuquipogyo Collection Center, will promote the creation of a correct internal and external organizational structure and the entry of a new line of dairy products, aimed to the Riobambian market. The proposal is applied by means of a qualitative and quantitative research approach, based on research techniques such as observation of the collection center, interviews with clients and surveys of partners and potential clients in the sector. By obtaining the results, findings were determined as an inadequate organizational structure and a large amount of demand in dairy products in the market, which are respectively linked with the fulfillment of the research objectives, the relevant analysis of demand, supply, competition and prices was generated, which will establish the proposal to compete with a portfolio of products with distinctions to the brand of the association, According to strategies previously for their proper market entry. However, supported by the technical study, a production process is explored in accordance with the current Ecuadorian technical standards of regulation and control, manuals of good milking and manufacturing practices and implementation of machinery, technology, and an appropriate plant distribution and organizational structure. Upon completion of the research through compliance with the regulations imposed by Agro-quality and the incorporation of market penetration strategies, certify the quality of dairy products to finally support the economy of the partner as the agricultural sector, in this way, the project will be analyzed by the financial study projected to five years with a IRR of 47% and a NPV of $ 170,669.85 that eliminates the probabilities of risk or failure of the project.