Plan de negocios para fortalecer la gestión administrativa de la Empresa “Proveedor Industrial” en la ciudad de Riobamba

Abstract

The present research work is about the creation of a business plan performed for the Company “PROVEEDOR INDUSTRIAL” trader of auto parts, aiming to improve its administrative management. It was created based on a prior research and analysis of the company’s current situation, entailing all the information in an internal analysis to develop a SWOT analysis which allowed to know the situation the company is at the moment. The methodology used applied surveys to all the personnel and an interview to the manager from which it was evidenced the lack of organizational structure, trading processes, marketing strategies and management of financial statements. The proposal is based on the organizational structure of the company, defining duties and necessary positions for the project, as well as different marketing strategies focused on the integration of the personnel and internal improvement, also supported by the technical study it was explored a trading process designed to improve the times, moves and resources according to the activities involved in the process, as well as the management of the financial statements. At the end of the research it was determined a financial study projected to 5 years with an IRR of 43.35% and NPV of $ 101.100,81. In those terms it is recommended the application of all the strategies stated in order to improve de administrative management and so be competitive in the market.