Estrategias de comercialización para el fortalecimiento de la distribución indirecta para la línea de productos de la Empresa Productos Orgánicos Chimborazo Sumak Life Cía. Ltda., ciudad de Riobamba

Abstract

The present research work has the purpose of developing marketing strategies that help to strengthen the indirect distribution for the product line of the company “Productos Organicos Chimborazo Sumak Life Cia. Ltda.” from the city of Riobamba, for which the interviews and surveys that were applied to managers and administrative staff. In addition to fixed and potential clients of the company, the current situation of the organization was also evaluated through the elaboration of the SWOT (Strengths, Weaknesses, Opportunities and Threats) matrix. With this diagnosis, it is determined that the company needs to increase more publicity to present its products and that each time the brand is more recognized locally and nationally and motivate the company's personnel to have a better performance of their functions and great work in a team that favours the development of the same. It is recommended to implement strategies that allow you to offer a better promotion of your products to have growth in the client portfolio, gain positioning to expand your market and improve the indirect distribution of your products for the benefit of the company and its customers.