Plan de negocios para la comercialización de productos agrícolas en la Asociación “San Pedro de Licto” parroquia Licto, cantón Riobamba

Abstract

The objective of this degree work was to carry out a business plan for the association of agricultural products in the association “San Pedro de Licto” in the Licto parish, Riobamba canton to improve the levels of commercial competitiveness of the most representative association of the parish. An internal and external analysis were carried out, using techniques and tools to know the situational status of the San Pedro de Licto association, to implement to business lines for agricultural products, corn and potatoes, products grown by members of the association and inhabitants of the Licto parish. Surveys were carried out on the partners and merchants of the corn and potatoes of the Municipal Public Company Market of Agricultural Producers “San Pedro de Riobamba” (EP-EMMPA) obtaining as a result the supply and demand, data that will be necessary for calculations and projections of the project. Through the financial analysis, the technical study and the market, the financial indicators were determined resulting in a positive Net Present Value (NPV) of $ 9.542,32, an Internal Rate of Return (IRR) of 33,81%, a Benefit/Cost of $ 1,27, an Investment Recovery Period (PRI) of 2 years 5 month and 17 days and an Equilibrium Point of $ 13.258,76 . These indicators conclude the viability of implementing the business plan, which contributes to improving the economic situation of the members and the economy of the parish.