Planeación financiera para la Estación de Servicios “Gasolinera Amazonas”, Puerto Francisco de Orellana, provincia Orellana periodo 2019-2021

Abstract

The aim of this research is to design a finacial planning model for minimizing costs and increasing profitability for the “Amazonas” Gas Station Services, period 2019-2021, located in Francisco de Orellana city. This planning had a mixed research approach and a non-experimental design. The type of syudy began with a bibliographic review and a theoretical foundation. Regarding financial planning was diagnosed the economic and financial situation of the Gas Station services. The techniques used were scientific observation, management interview, and surveys of customers and workers at the Gas Station Services, where there was a lack of knowledge in financial management issues, inadequate infrastructure, and a low level of customer satisfaction. A finacial analysis of the years 2016, 2017, 2018 was carried out, thus weakness was evidenced by a low profitability, despite the increase in the price of fuel, this is directly proportional to the cost of sale. The design of a financial planning model in the minimization of costs and the increase in profitability, of 8,32% to 2019, 13,09% to 2020, and 17,62% by 2021. For a correct planning, a list of measurable strategies and objectives must be made, which have a specific purpose, that become a priority, and that allow to evaluate and give an adequate follow up.