Modelo de gestión financiera para la optimización de los recursos económicos y financieros de la Empresa VEQUITEX, cantón Pelileo, provincia de Tungurahua

Abstract

The present research work called the financial management model for the optimization of the economic and financial resources of the Vequitex company, Pelileo canton, Tungurahua province, aims to optimize the economic and financial resources, and the effectiveness in organizational management. For the preparation, surveys were applied to employees and clients, in addition to an interview with the managers of the company that allowed obtaining necessary information for the development of the research work, a SWOT analysis was carried out where the shortcomings were found within the budgets, cash management, credit administration and externally to suppliers, credits, customers, with dynamic, static analysis methods and financial indexes. Through the financial management model it was possible to redesign the mission, vision and the structural organization chart of the company, with the purpose of contributing to the continuous development of the company, reflecting objectives that help the improvement, applying the strategic map, the operational plan annual and purchase, sales, collection, supplier selection, inventory management, and personnel selection flowcharts, with constant monitoring and control; In addition, business and financial policies were carried out. It is recommended to execute the proposed financial management model that will contribute to the improvement of administrative and financial management by optimizing the economic and financial resources of the company.