Proyecto de factibilidad para la implementación de un negocio de comida rápida, en el cantón Guamote, provincia de Chimborazo

Abstract

This research project aims to know the feasibility, commercial, technical, organizational, legal, and financial for the implementation of a FAST-FOOD business in Guamote canton, Chimborazo province. It also seeks to determine those factors that can influence positively or negatively, before, during, and after its execution. The level of research presented is exploratory, descriptive, relational, and above all, predictive, based on a field study due to the predominant use of primary sources, interviews, and direct observations. The data analysis allowed us to verify the veracity of the information related to the problem. Several studies were carried out to determine its feasibility through the situational diagnosis made to obtain information from the macroenvironment and microenvironment to determine how competitive the project will be in its external and internal environment, then the field research was carried out to collect the necessary information for the projections of supply and demand so determine an unsatisfied demand and then with the price analysis determine how competitive we can be; continuing with the technical research it shows the location, engineering, and optimal size of the plant, finally the financial and economic evaluation with its projections in the worst possible scenario if the project occurs but we realize that the project may be being implemented since there would be an adequate level of return of income against investment initial. We can conclude that the service offered by the company is of great acceptance because it is considered of excellent quality and is widely accessible to the budget of the Guamote population; this demonstrates its ability to compete in the local market. The implementation of the project is recommended because it has advantages in both varieties of foods with added value and quality in the service because at the moment no business offers a diversity of foods in fast food.