Diseño del plan estratégico para la Empresa Todo Agro Cía. Ltda. 2019-2024

Abstract

The objective of this degree work was to design a strategic plan for the company “Todo Agro Cía Ltda.” which is located in the city of Riobamba; this plan seeks to guarantee the improvement of the administrative processes. The methodology used is based on the use of two different surveys, one aimed at the employees and the other at the clients of the company located on the road to Chambo and also an interview with the manager and employees to obtain precise information about the current situation of the company and then perform the SWOT matrix as it constitutes the main tool to move forward with planning strategies. The lack of a Mission and Vision in the company impedes its growth in the market and hinder the possibility to take advantage of its strengths and in the same way, that the strengths they have in the market to be reflected with the use of strategies that allow them be exploited to the fullest, strategies such as: training to staff and customers as it is one of the services offered by the company, digital media advertising, promotions and discounts that help them to increase the customer portfolio and continue to maintain loyalty with current ones; it may be said that, the application of this strategic plan for the company will help to focus on the feasible objectives to be achieved and in which area it is feasible not to compete taking into account the opportunities and threats present in the environment. Therefore, it was concluded that the lack of mission and vision in the company has not allowed to give a clearer direction towards business success, that is to say, the company's staff as customers do not have a clear corporate image of the company, and it is recommended to socialize the mission and vision proposed for the company “All Agro” in a meeting with all the workers, this will encourage each of the them to help pushing the company in the desired direction.