Implementación de google adwords, un sistema de publicidad patrocinada para la Empresa Telecomunications Solutions Center de la ciudad de Quito

Abstract

This degree work aims is focused on presenting new ways of generating marketing through online networks, spreading information to increase the recognition of the company Telecommunications Solutions Center S.A., in order then to attract potential customers in the future. As part of the investigation, an interview was conducted to the company´s general manager by surveys carried out on the companies in the same sector at the national level to find out his observations regarding the proposal to be generated. Resulting in a company´s low risk in terms of commercial marketing, the various advertisements it does not have, and its poor release of information to the general public. Consequently, this proposal to implement a digital advertising system on the Google Ads platform for the development of various types of online ads to boost its image. The announcements generated positive results for the company, through statistical projections, cost per clicks, investments, keywords, among others, to publicize their services nationwide, as well as the publication of new jobs for the general public. It is necessary to incorporate a set of innovative digital tools around marketing, with which the organization can project itself towards new horizons and increase its organizational figure within the market in which it is located.