Elaboración de un plan de negocios para la Empresa Vicio Crepes & Frappes para el período año 2019-2021

Abstract

The preparation of a business plan for the company "Vicio Crepes & Frappes", for the 2019-2021 period, it was carried out with the main objective, to determine the importance of business planning, for this purpose the methodology of bibliographic- documentary type, so that knowledge of the different variables could be acquired, fiekd research was essential under the quantitative approach, it was identified that; 52% of the population knows about the company, of which 49% are between the ages of 19 and 21, 42 and 43% consume 1 to 3 daily crepes and crepes and 62% of the population said they would be willing to spend on these products from 1 to 2.50 dollars. When conducting the financial study, it was identified that the initial investment for the operation of the company is 8430 dollars, being necessary to go to a financial institution to obtain this value. To the financial indicators, it was obtained that an NPV of 28411 and the IRR of 165%, it is also obtained that for every dollar, of current liabilities, it has 2.5 dollars, to cover from the first to the third year, that is , it serves for the Payment of your obligations in the short term. Concerning the benefit-cost rate, a value of 8.4 was shown, which determines that the project is acceptable since it is a value greater than 1. It is concluded that 52% of the population knows the company Vice, by how much they would accept to be potential customers for the consumption of the products it offers. The implementation of the business plan is recommended, to know the expenses and according to the economic indicators determine whether there is profitability or loss to sales.