Plan estratégico de la Empresa Pública “COLMITUR-EP”, del GAD-Colta, 2019-2023. Escuela Superior Politécnica de Chimborazo

Abstract

The present research project called Strategic Plan of the Public Company "COLMITUR-EP", from the Gobierno Autónomo Descentralizado de Colta (GAD), 2019-2023, aims to provide an administrative tool to improve the decision-making process in the company. The methodology used for this document was descriptive and explanatory. The quali-quantitative Methodology was applied and showed the activities that could be developed in the area. Based on the internal diagnosis, the situational analysis, and the application of a survey to tourists and representatives of the public tourism company, the SWOT plan was prepared. It was determined that the company does not fully comply with most of the objectives stated. For this reason, it shows weaknesses that affect the economic development of the area. The proposed strategic plan includes the formulation of strategies, where the programs, projects and activities to be developed in the tourism company are described during a period of 4 years according to the determined needs. The implementation of this plan will strengthen the positive aspects of the company, reducing its weaknesses, improving the tourist development in Colta along with the quality of life of its inhabitants. The authorities of the GAD in Colta and the representatives of the Public Tourism Company "COLMITUR-EP" were recommended to implement the strategic plan as a tool to improve tourism and the quality of life of the people.