Proyecto para la elaboración y comercialización del té de hoja de guayaba

Abstract

The present entrepreneurship project aims to determine the economic feasibility, to elaborate and commercialize guava leaf tea. For this research, the population of Riobamba is taking as a target population economically active people in a range 15 to 64 years, then the survey was carried out which is composed of 12 questions divided into two sections, the first section called screaning contained a question filter: What is your age? to know if the respondent was part of the study. Also thanks to the survey, it managed to collect valuable information, which was used to design the product attributes. First, the theoretical concepts that infer the purpose of the study were analyzed. Regarding the study and market feasibility, the possible acceptance of consumption by the clients from Riobamba was investigated, these results served to determine the viability of the investment and continue the investigation. In the legal analysis part, this concerns the guidelines and needed requirements to market the product. Finally, the investment, costs, expenses, among other calculations were analyzed. Using the Net Present Value (NPV) indicators and the internal rate of return (IRR) was obtained as a result that the creation and commercialization of tea of guava leaf is feasible, since the NPV gave as a result a positive value, greater than zero and likewise, the IRR is higher than the stablished discount rate. Having determined that the project was feasible, the hypothesis raised which dealt with the consumer interest of the guava leaf tea, obtaining as a result that 86.16%, that is, 330 people, would be interested in consuming this tea, while 13.84% corresponding to 53 people, would not be interested, having mainly the percentage of acceptance.