Plan estratégico para la compañía azucarera Valdez, de la ciudad de Milagro de la provincia del Guayas para el periodo 2020-2024

Abstract

The research is aimed at the Compañía Azucarera “Valdez S.A.” from Milagro city, Province of Guayas that is dedicated to the production and marketing of sugar. This research work proposes a strategic plan that will help the company to improve its administration, as well as the business address to obtain commercial and economic growth within the period 2020-2024. A number of situations were analyzed to diagnose successes and failures in order to define and propose operational and corrective actions that would enable the fulfillment of business objectives. A situational diagnosis was executed in the company to know the determinants of risks both internal and external by applying a FODA, taking into account all those involved as the shareholder partners of the company and its customers. A strategic plan and its operation was designed, applicable as a tool that will help improve the levels of efficiency and success of the organization, directing and controlling daily activities aligned to short- term organizational objectives, through strategies that create a framework of administrative sustainability of this company. It is recommended to offer its shares in the canton to increase the number of shareholders, in order to raise its investment in the business and contribute with the socio- economic development of its beneficiaries and the sector. For all companies strategic planning is a very important tool because it helps to meet the goals that the Company wants to obtain is in the short, medium and long term as required by the establishment; this strategic planning is paramount to future decision-making that brings about business success.