Plan de negocios para la Estación Experimental Tunshi- Facultad de Ciencias Pecuarias de la ESPOCH

Abstract

This research work is called business plan for Tunshi Experimental Station Livestock Sciences Faculty of ESPOCH has as objective to improve profitability, business-administrative management and it is going to help in the proper and optimal management of financial, material, and human resources that are at their disposal, this was achieved through the implementation of a qualitative and quantitative methodology applied through a survey to consumers of livestock products from Chimborazo Province, Riobamba Canton. In which it is specified that facilities must be improved, there is a lack of technology and machinery to improve production, staff is not enough to be able to increase their production. Through a market study, it was possible to identify the unsatisfied demand; the technical, administrative, legal, and economic-financial study was carried out, it permitted to establish the viability and profitability of the project, where the most appropriate capital structure was determined, it was made the equilibrium point of 134,451.63, accessible to cover costs; while the Net Present Value (NPV) positive was of $ 19,681,287.67 and the Internal Rate of Return (IRR) was of 99.54% respectively, an investment recovery is projected in a period of 2 years, 1 month, 26 days. Through the market study, it was proven that in Riobamba city there is a high percentage of households that regularly acquire and consume livestock and dairy products, as well as the acquisition of composts and fertilizers, among those that stand out within the Tunshi Experimental Station, milk, cattle, pigs, calf, sheep, goats, foals, wool, honey, worm humus, and balanced food. Early execution of the presented business plan is recommended, to evaluate its compliance, to diagnose the periodical performance of the station, applying the necessary corrections for the productive and commercial improvement, as well as a market positioning and increasing of financial profitability, in this way profitability will be generated and it will be possible to contribute to the socio-economic development of the canton and the associates