Proyecto de investigación para la creación de una microempresa comercializadora de ropa y accesorios para bebe en la ciudad de Santo Domingo

Abstract

This investment project conducted to determine the feasibility of creating a microenterprise for the commercialization of baby clothing and accessories in Santo Domingo city. Because of a micro-company commercializing clothes and accessories for babies in Santo Domingocity, since this sector has few stores aimed at the children's area, the aim is to determine if this is a profitable the aim is to determine if it is a profitable project and provide the population of the city with a quality product. They marketed its environment through surveys of competitors and consumers, which allowed us to have a better understanding of consumers, which allowed us to have a clearer and broader understanding of the product's expectations. We used these data as a guide to analyze the viability of the project and to achieve positioning and growth in the market. In addition, we conducted, administrative, legal, and economic-financial study, we carried out a financial study to determine the initial investment and through the respective analysis; it was possible to see an analysis, a positive Net Present Value (NPV) of $ 19,368.86 and a positive Rate of Return (IRR) of 47% and Benefit Cost (B/C) is $3.79 with a payback period of 2 years, 8 months. We can establish that this project is workable to crystallize it. Therefore, we recommend executing it based on the suggested proposal to get profitability against the profitability compared to the investment made