Plan de negocios para la empresa, avícola “San Martin” del cantón Cumandá, provincia de Chimborazo, periodo 2018-2021

Abstract

This research is focused on the achievement of a business plan for the company, poultry "San Martin" from Cumandá Canton, Chimborazo Province in the Period 2018 - 2021 the study consists in the implementation of strategies that allow the improvement not only the commercialization but also the production processes. The methodology used consisted in the collection of information through surveys whiche were carried out from the population of the Cumandá Canton. In addition, the SWOT was carried out based on strengths that were obtained such as knowledge of the market, wide distribution market, large areas not required from the production sistem, among others. The results obtained were that 90.3% of the interviewed subjects who consumed chicken meat, the results represented an important indicator for the feasibility of the research, and according to the projection of supply and demand, it was possible to conclude that there is unsatisfied demand, which shows us that positive for our investigation. The implementation of the business plan is essential for the company because it allows us to recognize the way of producing and marketing chickens, attending the demand that exists in the growing of the company. In order to reach more information about the company, an analysis has been carried out with projections of the financial statements, cash flow and calculation of the equilibrium point itself, which allow us to see the number of units to be produced so as not to generate losses and to know what ammount can generate utility.