Propuesta de repotenciación del modelo de negocio chárter en tiempos de distanciamiento social – caso Ecuador

Abstract

The purpose of this research work is to generate a proposal for repowering the charter business model in Ecuador, a current situational analysis was carried out on the charter business model in terms of its competitiveness, its operations and its different types of operation; the same one that allowed us to identify the characteristics of this business model and the services it offers to the development of air operations in times of social distancing. Obtaining the information required for the investigation was carried out by applying essential methodologies and instruments to collect statistical information on air operations, making comparisons between the number of scheduled and non-scheduled flight operations in Ecuador. With the information obtained, it was determined that the operations of the charter airlines are fundamental in the tasks of transporting people as a fundamental cargo in the combat of the COVID-19 pandemic that has been established since its worldwide expansion at the beginning of March 2020. The Non-scheduled flights obtained a certain stability in the air market even in the face of the operational restrictions established by the DGAC in the face of the country's health emergency, operating at a good pace in the transport of general and cold key cargo before the opening of new markets, managing to exploit its strengths as a business model and adopt competitive strategies in a market that is still not very visible. It is recommended to adopt competitive strategies in order to strengthen the relationship with users in addition to articulating efforts with government institutions, to direct non-scheduled air operations in Ecuador.