Proyecto de factibilidad para la creación de una empresa comercializadora de tomate riñón en la parroquia Izamba cantón Ambato

Abstract

The purpose of this research work was to carry out a project for the commercialization of red tomato in Izamba parish in Ambato canton to know the productive, technical, administrative, legal, and economic-financial feasibility to improve the economy of the farmers in the sector. According to the studies carried out in this project, the methodology applied in the research was the qualitative and quantitative modality, counteracting with the types of research, field, descriptive, and bibliographic-documentary embodied through the inductive-deductive, analytical-synthetic methods. For the respective data collection, it was necessary to apply the techniques of direct observation and surveys collecting information from two observation units, a total of 50 producers, and the application of a sample of 384 of the economically active population of the city of Ambato to analyze the existing supply and demand to project the future supply to cover based on the unsatisfied demand. The study determined the size, location, distribution, and optimal engineering of the project and the installed capacity in technology. The project was structured through a financial study where the feasibility and profitability of the project were determined. The capital structure was established determining an Internal Rate of Return (IRR) of 9.08%, the recovery time of the investment is 3 years, 11 months, and 15 days, Benefit-Cost Ratio (BCR) of $1.03, and a Point of Equilibrium (PE) of 13,801 boxes of tomatoes in the first year. It is recommended that this project and the application of simple and practical study tools necessary to undertake this project be implemented as soon as possible.