Proyecto de factibilidad para la creación de una cafetería temática “Coffee Express” en la ciudad de Guaranda en el periodo 2021

Abstract

The present study pretends to measure the feasibility to create a new thematic cafeteria called "Coffee Express" located in Guaranda city, province of Bolívar in order to improve the economic activity and generate new jobs in the city. Through a market study for which surveys were applied to the population of Guaranda city, it was possible to determine certain aspects such as tastes, preferences, the degree of acceptance. In addition, it was possible to determine the demand and supply of the study. The thematic cafeteria called "Coffee Express" constitutes an innovative project that pretends to make a difference with other cafeterias around the city as it aims to offer a fast service without losing the quality of the product. The cafeteria will also offer a warm place where customers may be able to enjoy a comfortable atmosphere in company of a partner, family or friends, tasting a good coffee, and a variety of quality products. After that, a technical, legal, administrative and financial study was developed to determine the initial investment which allowed to carry out the financial evaluation with a positive net present value (NPV) of $ 57,167.12, a rate of return (IRR) of 47% and a cost benefit of (C / B) 1.48 with a payback period of a year. Finally, the balance point of the project was calculated with a result of $ 55,455.68. According to the data obtained, it can be determined that the study to run a new cafetería is feasible as a high percentage of acceptability was determined by the respondents. It is recommended to start the project, as it has been observed that it was approved by the market along with positive results shown in this study.