Ecommerce para incrementar las ventas de la empresa molinos San José Ambato, provincia de Tungurahua

Abstract

This research work was carried out with the objective of designing an ecommerce, implementing digital marketing strategies to increase the sales of Molinos San José Ambato company, being a study with a quantitative approach for the preparation of the survey and qualitative for the collection and interpretation of data. It is also based on a descriptive and explanatory research, with a type of documentary research through reliable bibliographies sources, carrying out a field study with the sample of the economically active population of the urban parishes of Ambato city. In which, it was determined to apply 384 surveys. Likewise, the interview applied to the manager of the company and the survey to the population of Ambato city were applied as techniques, having RMG matrix and questionnaire as interview guide instruments. With the data obtained from the survey that was carried out, it was found that 77% of the people would like to receive information from the company through social networks, 98% of people would like the company expands its product range throughout a virtual store and 98% of people would be willing to buy the products through the website; concluding that for the development of the proposed strategies, information was obtained from the theoretical foundation and analysis of the market study, with the objective of providing the company with strategies for better business development and opting for digital media to publicize the company and products