Plan de marketing integral para incrementar las ventas de Gvm Gonstructora Inmobiliaria del cantón Píllaro

Abstract

This research work aims to design an integral marketing plan to increase the sales of GVM CONSTRUCTORA INMOBILIARIA of Píllaro Canton, place where a meticulous analysis of the variables that make up the object of study was carried out, in which was applied a methodology with a qualitative and quantitative approach, a research-level descriptive and exploratory that helped to know in-depth the real situations by which through the company, research techniques and instruments were also used that helped to formulate an interview directed to the manager and a survey led to the population of the canton, where a sample of 244 people was taken, giving as a result that they have a particular preference for services in this sector; however 83% stated that they do not know the Real Estate Construction Company, an alarming fact that at the same time does not allow the desired sales to be achieved. It was also carried out an internal and external analysis where it was determined that the company does not work enough to counteract its weaknesses and threats. Due to this, it was proposed to define strategies aimed at increasing sales, highlighting strategies focused on the client, positioning, communication, differentiation, strategic alliances, and a construction and real estate control system. It is recommended to implement the strategies and carry out its respective control that will help to meet the proposed objectives.