Diseño de un plan de negocios para la ferretería “El Maestro” del cantón Riobamba, provincia de Chimborazo, periodo 2021-2025

Abstract

The objective of this study was to design a business plan for a hardware store called El Maestro, headquartered in Riobamba city, province of Chimborazo. A mixed research approach was used as information with a quantitative and qualitative aspects was obtained, and the levels considered go as follow: the descriptive level by observing the environment around the hardware store and the explorative level related to inquire clients, where the internal and external market study began in order to know the situation of the hardware market. For the internal analysis, tools and instruments were used such as an interview with the owner whe re a questionnaire was used to verify the situation of the business. On the other hand, for the external analysis, 371 surveys were carried out on the economically active population of the Veloz parish through online interviews to obtain precise information about consumers´tastes and preferences when purchasing a hardware product. Once the studies were carried out, the calculation of indicators were made, obtaining a Net Present Value (NPV) of $ 121,443.62, an Internal Rate of Return (IRR) of 26%, a cost / benefit of $ 1.45 and the recovery of capital in 3 years 4 months and 28 days. It is concluded that this business plan is feasible for the hardware store as its indicators are positive. It is recommended to evaluate the proposed business plan every year to see if it obtained positive or negative impacts in different years and thereby see the importance of implementing new business strategies.