Proyecto de factibilidad para la importación de juguetes para la empresa Totalhome, en la ciudad de Riobamba

Abstract

The present work called "Feasibility project for the importation of toys for the company Total home," in the city of Riobamba, had the objective of developing a detailed study prior to the importation of toys for its commercialization, a project that will serve as an evaluation tool capable of responding to the real needs of the organizational economy, through the fulfillment of its business goals and customer satisfaction. All this developed through a qualitative approach methodology, with a descriptive design, the use of deductive-inductive, analytical and synthetic methods, and the use of research techniques for the collection of information available for the analysis of the sector, as well as the areas involved in this study, including markets, families and the economically active population. Through the market study, the level of suppliers and demanders was determined, and the acceptance of the purchase of toys at an accessible price so that the customer can acquire them. In conclusion, it is determined that the financial evaluation yields a positive NPV of $ 59,525.03 and a positive IRR of 86.2%, thus making it possible to consider the execution of the project. It is thus recommended to implement the study taking into account that the financial evaluation carried out points out that it is feasible, provided that each of the steps for the importation of the selected product is controlled by an official designated for such process, by the company, in order to minimize risks in loss of resources and imported goods; and where the national regulations involving the legal basis and organic structure of international trade processes have been analyzed to avoid fines and penalties by the control entities.