Plan estratégico para contribuir a la gestión administrativa y financiera en el comercial Blacio Ordoñez, del cantón Atahualpa, provincia de el Oro, durante el periodo 2021-2025

Abstract

The objective of this study was to know the current situation of a company called Comercial Blacio Ordoñez in order to propose corrective measures in deficient areas and improve its management. To collect the pertinent information, surveys were carried out on the company's clients and an interview with the owner. Afterwards, during the diagnosis, the financial statements of the years 2018 and 2019 were analyzed through horizontal and vertical analysis. In addition, the financial indices were calculated and interpreted, while to analyze the administrative management, the external diagnosis was carried out which facilitated the recognition of opportunities and threats. Besides, the internal diagnosis was carried out to evaluate strengths and weaknesses, which made it possible to identify shortcomings such as: reduction of sales, low profitability and empirical management by its owner manager, which reduces the competitiveness of the company and limits its growth in the market. For this reason, the mission, vision, values and objectives were proposed, as well as the establishment of strategies, plans and projects. Also, the necessary resources for their fulfillment were presented, the schedule in which each activity should be executed and finally management indicators were designed to measure the impact of the formulated strategies. It is concluded that the company does not have an adequate management tool to provide direction to be prepared for the constant changes in the area. Therefore, it is recommended to implement the proposed strategic plan to increase performance and achieve business success.