Plan estratégico para la empresa “Solution Machine” Cía Ltda., del cantón Quito, provincia de Pichincha durante el periodo 2021-2025

Abstract

The objective of the research was to develop a Strategic Plan for the Solution Machine company in the province of Pichincha, Quito canton to increase the levels of profitability within the company considering the administrative and financial processes during the period 2021-2025, The Strategic Plan is made up of business strategies made up of plans, programs, projects, and budgets. The methodology that was applied for the development of the work developed a mixed qualitative-quantitative approach, in addition to the inductive and deductive method of a transversal nature with a non-experimental design, using techniques such as the survey of the company's workers and the interview applied to the manager. president and partners using the questionnaire instruments previously prepared with closed and Likert scale questions and for the interview guide, open, closed and Likert scale questions were elaborated, which helped to collect information, process it, systematize it, and analyze it where It was possible to determine the need to create a Strategic Plan based on a Situational Analysis and other matrices such as SWOT (Strengths, Weaknesses, Opportunities, Threats), MEFI and MEFE (Matrix of Evaluation of Internal and External Factors). In addition, an analysis of the Macro and Microenvironment factors where it allows to measure business objectives. It was concluded that the company does not have a Strategic Plan that directed the organization and improved the administrative and financial processes, through the use of administrative and control tools. In the proposal, strategies were developed that contain tactics, responsible, objective, frequency, scope and budget to face possible future scenarios, it is also recommended the implementation of this plan and socializing it internally