Proyecto de factibilidad para la creación de un supermercado en el cantón Quero, provincia de Tungurahua, período 2021 – 2025

Abstract

The present study pretended to carry out a feasibility project by applying market research techniques to create a supermarket in the Quero canton, province of Tungurahua, period 2021- 2025. During the investigation, it was found that although there are national supermarket chains, there is still space to implement new businesses to trade massive products. This investigation carried out a market study that helped to identify the existing problem in Quero; an administrative and technical study in which the organizational legal aspects and requirements that were needed for the implementation of a supermarket called "MEGA SUPERMERCADO GMS" were determined. Finally, a financial study determined its feasibility and implementation by using financial tools such as the calculation of the breakeven point, VAN, IRR, revealing the estimate, feasibility and profitability that will be obtained. For this reason, a business alternative was proposed with good social and economic options, improving the image of the sector where the implementation of the supermarket is planned as it is something new and innovative, providing more alternatives to buy a variety of consumer products with adequate infrastructure according to the needs of the 20,368 inhabitants of Quero